E-commerce responsive website, branding & motion.
African apparel shop that brings the best of Kenya’s products. Be it backpacks, belts or wallets.
The main task here was to create a brand from scratch, design website, packaging and all other online/oflline stuff needed. The client wanted it to resemble Africa and keep it minimalistic at the same time to make the shopping experience a breeze.
I was trying to come up with the logo and theme that would communicate african origin. I did it with the pattern in logo (Africans love patterns) and subtle patterned motif that is used all over the web and other visuals. All that paired with good typography and amazing product photos which should be the main focus.